MINI Snack Stack
Snack Stack is a modular snack container system designed for an "on the go" eating experience in the car. Branded as a MINI product accessory, Snack Stack is an opportunity to strengthen the brand experience.
Duration 6 weeks
Type School Project
Tools Solidworks, Blender, Keyshot
The Car as a Third Living Space
As trends towards road trips and longer drives grow, car interiors have evolved from spaces of transport into a spaces of living.
Eating Experience Pain Points
• Requiring multiple hands to eat
• Distracting while driving
• Creating mess due to instability
How can we create a safe
eating experience while driving?
MINI Snack Stack
Modular Stack System
With three size options, the small container can function on its own or serve as a mounting base. This modular system offers users a customizable experience. The medium and large containers securely attach to the small base, creating a stable unit that fits neatly into a cup holder.
One Handed, Non Distracting Experience
Without having to worry about the stability of the container, the driver is able to have seamless eating experience.
A Form that
Guides the Hand
The soft indent with guides the hand to the touch point, allowing users easily use the product without having to look.
Reducing
Separate Parts
The swivel lid provides a seamless experience, as the user doesn't have set aside the lid in the tight confines of the car.
Visual Brand Language
Designed to match the MINI interiors, the touch point of the product has a precise, metal, machined look while the surrounding surface transition is soft and matte.
